Glossary · Payments

What is White-label checkout?

A white-label checkout is a payment flow that runs on a platform's machinery but presents as the merchant's own: their brand, their domain or embedded surface, their copy, with the processor invisible to the buyer. The point is trust economics - buyers convert better on a surface that looks like who they chose to pay.

It differs from a hosted payment page, where the buyer visibly leaves the merchant's world and lands on a processor's.

White-label checkout on U.CASH

U.CASH Pay runs white-label: checkouts carry your store's branding, embed natively in your page or app, and keep the non-custodial settlement underneath. The white-label use-case page details what is yours and what stays the platform's.

See also

White-label use casePayment rail

White-label checkout: FAQ

Does white-label change who holds the money?
No. Branding is presentation; custody is architecture. A white-label U.CASH checkout still settles crypto non-custodially to the merchant's wallets and card payments through the merchant's own processor.
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The glossary, A to Z

Every term behind the rails, the assets, and the settlement.