Brand

U.CASH Brand Guidelines

Everything you need to reference U.CASH correctly: the name, the wordmark, the icon, color, type, and tone. These guidelines apply to press, partners, developers building on the network, and anyone else writing about or integrating with U.CASH.

Wordmark (dark) ↓ Wordmark (light) ↓

The name

Write it exactly like this, every time.

U.CASH

The company and the network. Always capital U, always the dot, always caps. In running copy: "payments on U.CASH".

UCASH

The network token, and only the token. Ticker style, no dot. Never use "UCASH" when you mean the company or the platform.

Product names

U Account, U Balance, and the app family: U.CASH Pay, U.CASH Swap, U.CASH Buy, U.CASH Send. Products carry the U.CASH prefix; accounts and balances never do.

U.CASHUCASH (token)U AccountU BalanceNot: UCash, Ucash, u.cash in prose

Two variants. Use the light wordmark on dark backgrounds and the dark wordmark on light backgrounds. Never place either on a mid-tone or photographic background without a solid panel behind it.

logo-light.svg / on blackU.CASH wordmark, light
logo-dark.svg / on whiteU.CASH wordmark, dark
icon-dark.svg / on blackU.CASH icon, dark
icon-light.svg / on whiteU.CASH icon, light
Clearspace
Half the U height, all sides
Wordmark min width
90px
Icon min size
16px
Aspect
Never stretch or condense

What to avoid

Do not restyle the mark

  • No recoloring outside the approved pairings
  • No stretching, condensing, or rotating
  • No outlines, shadows, or glows baked into the asset
  • No rebuilding the wordmark in another typeface

Do not blur what it stands for

  • No "UCash", "Ucash", or "U Cash"
  • No implying U.CASH issues or backs third-party tokens
  • No presenting U.CASH as a bank, broker, or custodian; it is non-custodial infrastructure
  • Third-party names keep their own brand rules; for example, write Robinhood Chain in full, exactly as its brand guidelines require

Color

Gold is the accent, never the field. Black and white carry the layout; gold marks what matters.

Gold (dark theme)#cc9933
Gold (light theme)#997226
Black#000000
White#ffffff

Typography

Inter

Everything user-facing: headings, body, buttons, forms. Weights 400 to 800. Headings are sentence case; buttons and eyebrows are uppercase with tracking.

JetBrains Mono

Addresses, amounts, tickers, code, and anything canonical. Eight decimals for token amounts, always.

Numbers

Tabular figures in tables and balances. Currency-adjacent counts never use comma-thousand separators inside monospace values.

Voice

Plain words, short sentences, no hype. We say non-custodial, on-chain, and wallet, and we name fees exactly: 0.50% all-in, no hidden spread. Our line is "open money, open internet". When something is an estimate or pending, copy says so.

Assets

AssetFileNotes
Wordmark, light/logo-light.svgFor dark backgrounds
Wordmark, dark/logo-dark.svgFor light backgrounds
Icon, light and dark/icon-light.svg /icon-dark.svgSquare companion mark
Favicons and app icons/icons/Favicon, apple-touch, 192/512, maskable
Interface icon set/iconsStroke SVG library used across the apps

Brand FAQ

Can I use the U.CASH logo in my app or article?
Yes, to identify or reference U.CASH, following this page: unmodified assets, approved pairings, and clearspace respected. It must never imply partnership, endorsement, or custody of your product.
How do I write amounts and tickers?
Tickers uppercase in JetBrains Mono, amounts with eight decimals in technical contexts. The network token is UCASH; the company is U.CASH.
Who do I ask about usage not covered here?
Write to us through the contact page with a mockup and where it will appear. We answer brand questions in the order they arrive.
Get started

Build on open money

Read the developer docs or start with the payment network.

Developers → Payments